9 Reasons you are struggling in Sales

They often say — Sales is a revenue center and other organizational departments are cost centers. A primary activity in Porter’s value-chain, Sales performance is of utmost importance as it drives revenues and helps an organization realize its mission. However, keeping a consistent level of sales is very difficult yet an ideal desire for a business. Many times, you may observe a drop in sales and it could be attributed to a host of reasons. At Arslok, we can help you diagnose the root cause and extend sales training as a corrective measure to enable your business attain a nimble growth trajectory.

Let us look at the key reasons why your sales plummet and identify what can be done in order to thwart it timely.

1. Frequent Changes in Senior Management

A business is primarily driven by its leadership’s direction because they steer the middle management who make things happen on the ground. Frequent or recent changes in the senior management may lead to temporary drop in sales because of misaligned focus, difference in style of leadership or lack of synergy. Clear communication and proactive succession planning can save the fledgling ship.

2. Unfavorable Compensation or Incentive Structure

Maybe it is a case of low employee morale and lack of motivation. It is often due to an ill-conceived compensation structure, insufficient performance incentives or bonuses for high performers. If corrected timely, it can do wonders for your sales and return on investment.

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