5 Best Practices on How to Outsource Marketing Services

Traditionally, businesses have had their share of skepticism with respect to outsourcing. On the other hand, outsourcing’s pros heavily overweight the cons as many organizations have leveraged it smartly. When and what all can be outsourced is a bone of contention for most managers? Marketing is a complex science if you measure its impact otherwise the creative side of it is usually outsourced to ad agencies, designers or consultants alike. Can your firm’s marketing be done right by outsiders? Let us at Arslokexplore the ‘hows’ and answer with the ‘best practices’ for outsourcing marketing services.

1. Why Outsource Marketing Services?

An outsider perspective on your business can be fresh, insightful and expert-driven when you seek consulting services. 89% of B2B enterprises outsource their content marketing by hiring freelancers, interns or copywriters. Meanwhile, you can retain focus on core operations by outsourcing. It also lowers your cost of personnel, gives access to latest technology, marketing trends and expertise in managing campaigns.

2. What to Outsource → Assess & Decide?

The most vital aspect is to discover and evaluate what under marketing services can be outsourced. Managers must carefully analyze their pain-points, inefficiencies, budget spending on campaigns and decide on the areas you may seek professional guidance. Generally, most businesses outsource the following:

1. Content Manager for blog writing
2. Editor for checking grammar, facts and stats (if any)
3. SEO/SEM experts for distribution and higher reach of content
4. Illustrator or Designer for creative — Infographics, workflows or visual representations
5. Web Manager — to curate website blog, social media posts etc.
6. Manage sponsored ads, promoted campaigns on G-suite & Social Media

There is an extent to which your business could outsource marketing — Fully outsourced, fully in-house team and a combination of both. It depends on your enterprise’ budget, capacity and experience in this space. TPA could be contacted when you look to:

1. Build workflows & marketing strategy — New product launch, campaigns
2. Marketing Analytics
3. E-mail marketing and newsletters — engage leads & prospects
4. Social Media strategy — videos, creatives, digital presence

Look for synergies in your partner before outsourcing the above services. It could be a data analyst or data scientist for KPIs and metrics to track; freelancers as web managers, content creators for most helpful resources on your website or blog. Consulting agencies such as Arslok India with its team of experts are always around to take care of your marketing needs.

Return on Investment can be tracked by predefined metrics, powerful media tools like Google Adwords, Hubspot’s inbound marketing techniques help you analyse via these metrics:

1. Change in Website Traffic — increase or decrease
2. Channels or source of leads — web, social media, blog
3. Page hits and engagement
4. Social signals — Likes, comments, shares, upvotes, retweets, views
5. Demographics — geography, gender, age, personal details
6. Session details — time spent, landing page, bounce rate, DAUs (daily active users)
7. Activity metrics — pages most visited, Click Through Rate, Open rate etc

This W4H forms the most fundamental framework for an analysis. We hope it helps you to decide outsourcing marketing services and bust any related myths. Arslok India provides digital marketing consultancy, sales training and helps its clients attain their goals with the right marketing strategies.

Originally published at https://www.arslok.com on July 20, 2020.